His years of work with multinationals and government organizations have given Mark Brown a privileged perspective on the challenges that executives face in their work. In recent years he has noted that many leadership and management challenges are magnified by conflicting demands for information technology and personal empathy in business.
Responding to this emerging need, Mark has expanded his leadership and strategy portfolio to include consulting on Empathic Enterprises. His intention is to support enterprises as they seek a sustainable balance of ‘tech’ and ‘human touch’ that will advance the organization’s strategic objectives while addressing the nuanced ‘Tech vs. Touch’ preferences of employees, customers, and other stakeholders.
Empathic Enterprise consulting typically begins with needs assessments and surveys on the ‘Tech vs. Touch’ preferences of important stakeholder groups. Feedback is used to identify gaps between the current state and client needs, particularly gaps that may lead to customer dissatisfaction or abandonment. Depending upon client needs, tools employed in a six-month mentoring program might include case studies, virtual mentoring for individuals or teams, on-site visits and workshops, keynote speeches, and meetings with senior executives.